John Lewis Christmas Advert 2015: The Definitive Ranking Of Their Best Ads From Christmas Past

Nov 6th 2015 | entertainment | Written by Will Jamieson

Yes, it’s that time of year again. John Lewis have released their new Christmas advert, and everyone in the UK with half a soul stops and tears up over a cute festive tale set to a popular song, covered acoustically by a new artist.

This year’s effort is the story of a young girl called Lily. Looking at the moon through her family telescope one night, she is amazed at what she finds, a man on the moon. Lily watches on as our man goes about his chores, all alone up there. She becomes determined to get something to the moon, to send him a message and show him that someone down here is thinking of him. Pass us the tissues. 

To mark this occasion, we thought it only fitting to rank their other ads from Christmas past:


2014: Monty the Penguin

2014 was the year we cried over an imaginary penguin getting an imaginary penguin girlfriend. We followed the story of a young boy, and his best friend, an animated penguin. They do everything together –watching TV, sledging, and even riding buses ALONE, which is a bit worrying; where are his parents? Eventually, the lonely bachelor penguin gets sad, as he begins to see couples everywhere. The boy gets him a lady penguin for Christmas, and they all live happily ever…oh no wait, they weren’t real. It all gets a little awkward when the kid starts pretending that the two toy penguins are doing it, but alas, still leaves us balling our eyes out.

Soundtrack: Real Love – Tom Odell (originally John Lennon)

Tear rating: 8/10.


2013: Bear and the Hare

John Lewis went all out in 2013 with a full on animated story about a bear who always sleeps through Christmas. The bear’s BFF, a hare gets him an alarm clock as his present, so that he can come and join in the festive celebrations. If you ignore the fact taking a bear out of its hibernation period is a serious risk to the bear’s health, it’s a lovely touching advert, and yes, a bear and a hare is a weird combination. Reminiscent of the time Donkey from Shrek hooked up with the dragon, but hey ho, we’ll just go with it.

Soundtrack: Somewhere Only We Know – Lily Allen (originally by Keane)

Tear rating: 7/10.


2012: The Snowmen

The story of a snowman who scours the world and braves wind, rivers, motorways and shopping centres to find Mrs Snowwoman a scarf. And where does he end up? Only John Lewis! Sure, snowmen in love is a sweet idea. But has MAJOR PLOT HOLE: has Mr Snowman never seen classic cartoon, The Snowman? The one about a snowman that melts. Come on, Mr Snowman, are you sure buying a scarf that will heat your wife up is a good idea? Really! 

Soundtrack: The Power of Love – Gabrielle Aplin (Originally Frankie Goes to Hollywood)

Tear rating: 6/10.

 2011: The Long Wait

The one that started it all. The one where John Lewis realised they could capitalise on our emotions by making short films that make us cry and thus spend lots of money in their shops. A young boy can’t wait for Christmas so much. He’s proper psyched about it actually and it’s a bit much. But why? Because he wanted to give his parents a present, not the other way around! Shut the god damn door! God bless humanity. Powerfully sentimental but hardly a tear-jerker.

Soundtrack: Please, Please, Please Let Me Get What I Want – Slow Moving Millie (Originally by The Smiths)

Tear Rating: 4/10.

It’s really lovely to have assurance from the company arranging the night that we will be looked after, even after we have paid the money - Charlotte